Case study
Bon Talent
Rebranding
Rebranding without distorting: a more elegant, subtle positioning.
The project
A gentle approach, a subtle rebranding that strengthens the brand image without repositioning it: simplicity and efficiency.
A refined visual identity
Our approach to Bon Talent's rebranding focused on three key aspects:
- In-depth work on typography and layout.
- A rethought color selection around the company's historic green. Beige for its softness, its comforting and warm side, and an orange/coral to create contrast, energize and catch the eye.
- A graphic device based on a variety of wireframe elements to highlight an individuality, a person, a smile… a talent.
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Complete website redesign
For the brand-new site, we focused on more structured content, a simplified and optimized user experience (notably on mobile), and an ideal SEO and inbound-marketing foundation for the future.
The big technical topic of this deployment was making the application forms dynamic according to the prerequisites of each position — a smooth, intuitive user experience for candidates and recruiters alike.
Final result
The result of this collaboration is a refined brand identity and a high-performing website that perfectly reflect Bon Talent's values and mission. The subtlety of the rebranding modernized the company's image while preserving its heritage and market recognition. The dynamic application forms greatly improved the user experience and optimized the recruitment process, for both candidates and recruiters.
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