Case study
Promogerim
Awakening a brand
A breakaway rebranding.
Reinventing the identity
The rebranding began with the logo, of which we kept the 2 key principles: the letters P and G and the butterfly symbolism, dear to its founder. We energize the shapes with diagonals, imagine an infinite loop, open up the lines, free ourselves from a few constraints for aesthetic reasons and create an asymmetric balance…
A refreshed palette
The color palette also evolves, fresher in its brightness but also in its gradients. It is also used more gently, on thin wireframe for instance, to structure information elements and convey a very rigorous / strict and square feel.
The typefaces also evolve greatly: more numerous, more hierarchical and with more character.
Distinctive graphic codes
To contrast with this fresh, very colorful side, we add a touch of elegance and finesse by borrowing two graphic codes intimately linked to the high end: the white Marie-Louise (sometimes asymmetric, often bordered by structuring wireframe) that brings a flattering, luminous 'frame'; and gradient color-filter rectangles, sometimes with decreasing opacity, juxtaposed to highlight an element and allow text over visuals.
Full roll-out
Then we declined the charter across all the brand's setups and program launches:
- Brochures
- Landing pages
- Flyers
- Emailings
- Social media
- Illustrations
- Out-of-home
- Infographics
A project in mind?