Case study
Pulse Boulogne
A 360° strategic approach for the launch of an exceptional real-estate program.
01
Our approach
For the commercial launch of the Pulse real-estate program in Boulogne, we developed a global, integrated marketing strategy. Our 360° approach maximized the project's visibility and optimized the acquisition journey, from first impression to signature.
02
Analysis and planning
- In-depth study of the local real-estate market
- Identification of priority targets
- Development of a detailed media plan
- Definition of KPIs to measure performance
03
Creating the visual identity
- Designing a distinctive brand identity for Pulse
- Producing immersive, aspirational 3D visuals
- Producing impactful visual and written content
04
Digital deployment
- Creating a conversion-optimized landing page
- Setting up targeted SEA campaigns
- Distribution on internal and rented databases (SMS and emailings)
- Managing presence on real-estate portals (SeLoger, Immoneuf, etc.)
- Sponsored campaigns on social media
- Retargeting strategy, native ads, etc.
05
Traditional marketing
- Designing and producing a brochure
- Local out-of-home campaign
- Organizing on-site photo shoots
06
Why choose Galahad
- 360° expertise: from strategy to execution, we master every aspect of real-estate marketing.
- Creativity and innovation: our 3D visuals and content stand out to capture your target's attention.
- Technological mastery: integration, configuration, development and automation.
- Data-driven approach and multidisciplinary team.
07
Results
Despite the crisis period, a launch in midsummer and a 'tight' marketing budget, the launch campaign generated over 900 leads in 5 months — strong performance (and great appeal for the project's address). The combination of a strong visual identity and an optimized multichannel digital deployment generated enough traffic for the program to reach its DFA within the expected timeframe.
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