Rebranding · Web design · 3D development
Aymo.fr
Modernizing the branding and a new site for our partner specialized in real-estate valuation.
The project
The brief was simple: a new site to match the company's evolution, taking the opportunity to slightly modernize the brand identity while keeping its core values: clarity, simplicity, elegance and efficiency.
The key points of the project
- Removing the turquoise that was still fashionable 8 years ago, but no longer at all today.
- Limiting the logo's rounded shapes and thickening its line to further assert (implicitly) Aymo's values of precision and rigour.
- A user experience that innovates in nothing: we keep it simple and go to the essentials so as not to lose anyone…
- …but a little 'wow effect' in the intro: an interactive wireframe 3D representing a city = Aymo masters the structure of the real-estate market and works in full transparency.
3D development
The 3D assets were first designed in Blender to obtain shapes very characteristic of buildings but also as lightweight as possible.
Result: a unique, interactive background, rich in meaning, that doesn't penalize the site's performance.
Impact
This subtle but strategic rebranding lets Aymo modernize its image while keeping the trust and recognition earned with its clients. The new site perfectly reflects the company's expertise and professionalism in real-estate valuation.
Logo evolution
Before / after: a logo with a thicker line and less rounded shapes, to embody precision and rigour.
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