Real estate marketing · 360° communication
La Cristallerie
High-end residence in Sèvres (92)
Full management of communication and marketing for the launch of a contemporary residence of 66 premium homes.
The project
La Cristallerie is a contemporary residence of 66 homes, from studio to 5-room duplex, located at 6 avenue de la Cristallerie in Sèvres (92). This renovation project transforms an emblematic building into a high-end residential complex, between the Brimborion hills, the Saint-Cloud park and the banks of the Seine.
The apartments offer surfaces from 21 to 133 m² over 6-7 floors, with premium finishes such as oak parquet, large glazing, home automation and reinforced insulation, RE2020 compliant.
Galahad Agency support
Galahad Agency managed the full communication and marketing of the launch for Loft Design Immobilier.
- Media planning and management of contributors (photographers, 3D artists)
- Creation of the high-end sales brochure
- 360° communication strategy
Marketing actions deployed
« A 360° communication strategy that sold 40% of the program in just 2 months. »
- Visual management: 3D perspectives, site and Sèvres photos, cyclorama, orbital model
- Creation of the dedicated site: cristallerie-sevres.fr
- Turning perspectives into videos via AI
- Campaigns on real-estate portals, emailing, SMS
- Ads on Instagram, Facebook, LinkedIn and search engines (SEA)
- Long-term panel for local awareness
Results achieved
40% sold in 2 months. €18 average acquisition cost excluding portals.
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