Case study
B2L
Rebranding & new website
Creating a reassuring, modern law-firm identity in the image of its members.
The project
The B2L law firm, specialized in business law and based in Lyon, wanted to modernize its digital presence to better reflect its expertise and values. Our mission: create a contemporary visual identity and develop a website worthy of their ambitions.
Strategy and positioning
B2L serves a diverse clientele: individuals, craftspeople, traders and liberal professions. This versatility required an accessible communication approach while keeping the credibility and seriousness expected of a law firm.
We developed an identity blending modernity and professionalism, with young, dynamic visual codes that set B2L apart from traditional competitors.
Visual identity and branding
B2L's visual identity is built around a modern, reassuring approach. We created a coherent graphic system reflecting the firm's values: professionalism, accessibility and innovation.
This branding board presents all the graphic elements developed: logo, typography, color palette, and visual variations that make up the B2L brand DNA.
Web design and user experience
The website was designed with intuitive navigation that highlights the diversity of the firm's expertise. Each section reflects the brand identity while offering a clear, structured experience.
The information architecture respects the methodological processes specific to the legal sector, making services easy to understand for all types of clients.
Creating a 3D visual world
To stand out from conventional legal visual codes, we developed a bespoke abstract 3D graphic world, modeled in Blender — an identity thread that reinforces the firm's singularity.
Final result
B2L's new website now positions the firm as a modern, innovative player in the Lyon legal sector. The harmony between contemporary design and professional expertise creates a differentiating user experience. This new digital showcase lets the firm present its expertise in an accessible, professional way, meeting the expectations of its diverse clientele while asserting its cutting-edge positioning.
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