Rebranding & new website
Javista
Modernizing a brand identity
A transformation that fully embodies Javista's values and technological lead.
The project
From the start of the project, we understood that Javista wasn't just looking to refresh its brand image. The company aspired to a transformation that would fully embody its values and technological lead.
Our goal was to create an atmosphere and a user experience that don't merely meet expectations but provoke a feeling, highlighting Javista's innovative solutions with clarity and a 'little something extra'.
This new identity, while faithful to the company's overall spirit, marks a significant aesthetic and marketing turning point, symbolizing Javista's progression towards more emblematic appeal, elegance and dynamism.
The logo: organic yet rigorous
Javista's new logo is made of two key elements, both designed bespoke: the typography, built to be extremely legible, integrates strict lines and symmetrical geometry, conveying expertise and precision.
By contrast, the monogram, more organic and rounded, combines a 'J' with a validation symbol, oriented to the upper right to implicitly convey the dynamism and progression Javista's services offer its clients.
A dynamic, elegant color palette
The chosen palette is mainly based on a black-and-white contrast, enhanced by a 'neon mint' green and a 'purple' gradient. These colors are used sparingly, mostly in graphic elements, to energize the whole without compromising clarity and elegance.
A 3D charter
The most innovative aspect of the project is the creation of a complete 3D charter: pictograms, assets and illustrations modeled bespoke to represent IT services in an aspirational, premium way.
Final result
The result of this collaboration is a coherent, modern and distinctive brand identity that positions Javista as an innovative player in its sector. The new website offers a smooth, engaging user experience that showcases the company's services and expertise.
A project in mind?