Case study
Bédivère
Creating a brand
Driving a new service with a strong, distinctive identity.
A distinctive identity
For this new brand, we needed to create a strong identity, away from what the profession usually puts forward.
Designed with simplicity, the logo rests on a typography perfectly in tune with the times. Identity-driven, legible, almost poetic, the shapes match the values and atmosphere we wanted to convey: elegance, personality, roundness and kindness.
An innovative 3D approach
As with our 2023 projects, we now create 3D charters for our clients.
This atypical skill lets us build much stronger, easily declinable brand worlds. The flip side of this creative advantage is the immensity of the field of possibilities to explore… which makes the mission much longer and creates many tough choices: we search and test not only shapes and colors but now also materials, textures, camera angles, lighting, etc.
Unique assets
For Bédivère, we pushed our 3D expertise even further with bespoke 3D pictograms that truly change the game. These graphic elements add an extra dimension to the brand identity and allow rich, coherent variations across all media.
Final result
The result of this collaboration is a strong, distinctive brand identity that positions Bédivère as an innovative player in its sector. The 3D approach we adopted creates a rich, coherent visual world, easily declinable across all communication media. This case study perfectly illustrates our ability to design brand identities that break the mold, using innovative techniques like 3D to create memorable visual experiences.
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