Case study
VII
Strategy & design
Elevating a renovation (a play on Roman numerals / Victor Hugo's initials, for Loft Design).
The logo
After playing with Roman numerals so that the 7 could be glimpsed through the initials of the famous author who gave his name to the street… 7 – VII – VH… we had to find the right balance.
The curves, the letter-spacing, the compactness of the elements making up the numerals — every option was tested and adjusted until we reached a logo, as always for Loft Design, geared towards elegant simplicity.
A complete communication strategy
We produced all the setups dedicated to communicating and selling the apartments and houses of the VII project:
- Brochure
- Press
- Street and mailbox flyers
- Landing page
- Keyword buying
- Emailings on various rented databases
- Retargeting
- Social media campaigns
- Automatic contact re-qualification
- Social media management
- Personalized print materials
An exceptional real-estate project
We had to respond to this project very reactively: all the setups and content were produced, configured and broadcast within 2 months of the project launch.
The VII project is an exceptional real-estate renovation, where elegance and simplicity were at the heart of our creative approach.
Final result
The result of this collaboration is a distinctive visual identity and a complete communication strategy that elevated this exceptional real-estate project. Our team's reactivity was a key factor in the project's success, with all the setups produced and broadcast in just two months. The creative approach and the use of pure graphic elements created a coherent world that perfectly reflects the high-end positioning of the VII project.
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