Case study
Iakaa
Rebranding & web design
Propelling a brand into its new positioning (NowBrains group, IT for small businesses).
The project
We were particularly happy to support the NowBrains group in rebranding its iakaa brand, which wanted to stand out and modernize its identity!
This brand, specifically dedicated to very small businesses, offers ready-to-use packaged solutions to handle all your IT (workstations & networks) and all user requests.
A rethought visual identity
We reworked the typefaces, colors, layout, graphic devices… then designed the whole iakaa 'universe' with its spaceships, its business-related 3D assets, its overall atmosphere, its animations…
Our aesthetic direction: bring iakaa's brand image disruption through projection and conviviality.
- Metal-based 3D for rigour and precision, but also glass elements for the transparency so dear to the group.
- Rounded shapes, notably in the main spaceship, neither too thin nor too thick, as mainstream as possible.
- Warm colors.
- Nods to science-fiction codes, since such an approach to clients feels like a vision of the future.
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Creating a unique visual world
After creating the new identity and 3D assets to present the professions and value propositions in an aspirational way, we set about producing the website mockups.
Although the wireframes had been anticipated, the UI design phase was again a real source of creativity. The friendly tone and the various meme-tinged graphic elements ended up completely winning the brand over.
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Final result
The result of this collaboration is a distinctive brand identity and a unique visual world that let iakaa stand out in its sector. The new website offers an engaging, memorable user experience that showcases the company's services and expertise. The creative approach and the use of 3D elements created a coherent, immersive world that perfectly reflects the brand's innovative positioning.
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